In South Korea, it is a belief that that cats are artful creatures, and they carry misfortune. But Choi Seo- Young, a public officer who dealt with the city’s social media accounts, thought of breaking the myth and allowing the cats to shine.
The unpopular city went viral as a cat was drawn on the Goyang city’s facebook account. Goyang’s facebook account has around 2,000 followers at the time, but in just 24 hours after they swapped the profile picture, social media users went all frenzy. From evil to mascot, the identity shift of the little creature brought about success. People both from within and outside the city and all around the world started coming to interact with the feline characters.
Download and build your own Goyang Cat paper toy by Chani.
